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Note: This article originally appeared on October 27th, 2016.
Customer loyalty is no longer about simply earning points or redeeming rewards. Loyalty, in fact, has evolved significantly. It has moved well beyond what many consumers now see as simplistic notions of engagement, and brands that still overly rely on this obsolete notion will find true advocacy a difficult feat to achieve.
Today, many innovative brands are learning that winning customer loyalty is much more about....
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