Marriott Q&A: Reengineering the Concept of Customer Loyalty

The customer loyalty industry is evolving. The idea of simply offering points for generic rewards is becoming obsolete. Today, winning customer loyalty is about building relationships and sustaining an ongoing dialogue to make an authentic connection. This is a concept that Marriott understands well. As a leader in both the hospitality and customer loyalty space, Marriott manages 19 well-known brands internationally including the Ritz-Carlton and Renaissance Hotels.   Just over a year....

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