Marketing Analytics Keeps ATP at the Top of Its Game
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The ATP World Tour is the top circuit for men’s professional tennis. It sponsors tournaments in over 60 countries and owns and operates the tour finale, the Barclays ATP World Tour Finals. It also has partnerships with the four major Grand Slam events held around the world.   George Ciz, SVP marketing & business development for the ATP World Tour, recently spoke to Loyalty360 about how technology is helping to advance the customer experience for his organization and tennis....

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