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Wingstop was already seeing great success with online ordering over the past several years, with more than 15 percent of the chain’s orders coming from digital platforms. However, the Dallas-based restaurant company wanted to grow this capability, so in June of 2016 it launched a new ordering system that allows consumers to place orders from Twitter or Facebook Messenger.
While ordering from the website and mobile app can still be done, consumers now have the option of placing....
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