Marketing Analytics and Data Steer Allstate Rewards

Keeping a loyalty program relevant to members has never been more challenging. Allstate, as part of its Allstate Rewards program, pays close attention to its members to help drive engagement. Unlike typical spend-and-get programs, Allstate Rewards awards consumers points based on safe driving habits determined by data gathered through its Drivewise technology. Members don’t even have to be Allstate customers.   Allstate Rewards program manager Richard Long recently spoke to....

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