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This is the second installment of our talk with Steve Druckman, President of the Midwest Gourmet Food Group at 1-800-FLOWERS.COM, Inc.. For Part I, click here.
How do you decide what works and what doesn’t work in regard to partnerships and how do you manage that effectively?
Different kinds of partnerships: there’s partnerships that help us acquire customers, there are partnerships that help develop products, there are partners that help drive loyalty. So, we....
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