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The C-store industry is in the midst of change. Convenience stores nationwide are jockeying for brand position, and each chain is looking for every opportunity to differentiate itself from the pack. For MAPCO, a Southeast-based chain of over 350 locations, this differentiation comes from providing a unique, friendly and memorable customer experience.
Loyalty360 was able to speak with Marissa Sison Ph.D., MAPCO’s Head of Consumer and Market Insights, about how the company is....
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