Johannes Ariens has not only walked a mile in his customer’s shoes as co-founder and CEO of LOGE — a recreationally-oriented hotel and camping concept — but he has gone one step further and slept in his car on many occasions in the past while enjoying the great outdoors.
Ariens and partner Cale Genenbacher are both avid outdoorspeople who saw a need for those like themselves who like to travel a few hours from their home to enjoy hiking, surfing, fishing, or....