Listening to Customers Steers Volkswagen Australia’s Loyalty Efforts

Though vehicles manufacturing in Australia has almost completely ended, the Land Down Under is one of the world’s most competitive automotive markets.   “There are about 60 different brands that compete in the Australian automotive industry,” says Jason Bradshaw, director of customer experience, Volkswagen Group Australia. “We have no Australian brands as such these days. They are all foreign-owned brands.” With just 23 million citizens, that makes for a....

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