Listening to Customers is a Hit for the Minnesota Twins

Sweet Spot is the Minnesota Twins loyalty program. Mike Clough, senior vice president of ticket sales and service for the Minnesota Twins, talks to Loyalty360 about discusses how the team balanced the desires of new season ticket-holders with those of longtime fans. The Minnesota Twins started their loyalty program, called Sweet Spot, in 2010 when the team moved into its new stadium, Target Field. The team had previously played in the Hubert H. Humphrey Metrodome, and while the Twins won....

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