Listening to Customers Improves Loyalty Efforts for Canada’s Laura Shoppes

Last year, Laura Shoppes’ two main brands, Laura and Melanie Lyne, began offering the same loyalty program. It was a program started on the Melanie Lyne side and wound up replacing Laura’s decades-old, pay-to-play rewards program.   The new combined Style Rewards has been a great success. Robert Depins, director, CRM & loyalty at Laura Canada talks with Loyalty360 about the challenges the Canadian retailer faced.   Can you give us an overview of Laura Shoppes....

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