Listening to Customers Drives Guests to Red Roof
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  Marina MacDonald and Brenda Eddy have spent their careers as top marketers at Red Roof making sure guests of the hotel chain received timely information and updates on their rewards program. But when the pandemic shut down many businesses and schools earlier this year, their team quickly went into listening mode to better serve their longtime customers. “We really listened to what our essential travelers were needing,” says MacDonald, the Chief Marketing Officer....

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