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Listening to customers always is a huge asset for any brand. At FedEx, this theme isn’t just lip service. It is one of the brand’s most customer-centric goals that help spark ongoing brand loyalty. Loyalty360 caught up with Becky Huling, Vice President of Customer Engagement Marketing at FedEx, to discuss this theme and many others related to loyalty marketing. Brands are struggling with their ability to listen to their customers – creating that “actionable....

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