Linda Kaplan Thaler Explains the Power of Nice in Loyalty Expo Keynote (Part One)

It was a security guard named Frank that helped turn around the fortunes of Linda Kaplan Thaler’s then fledging ad agency the Kaplan Thaler Group. “Frank was our security guard in the building where we worked,” Kaplan Thaler explained at the start of her keynote speech, The Power of Nice, which she delivered at the recent Loyalty Expo in Orlando. “We were always nice to Frank because we believed in being nice to everybody. Well, one day the then CEO of U.S. Bank....

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