For over 100 years, Lincoln Savings Bank (LSB) has been a valued member of close-knit local communities, and the connections it has established have helped the brand build generations of customer loyalty. Its mission is to provide a customer experience that helps people achieve their financial goals. To this end, LSB also embraces a wide array of digital customer engagement strategies, which prove the brand to be a remarkably forward-looking organization.
Recently, Loyalty360 was....