Learning About Brand Loyalty from Barnes & Noble College

Many students heading off to college this fall may find themselves shopping for their course materials in a Barnes & Noble College bookstore. The company is the official campus bookstore at 770 campuses across the country, with more to come. There’s more to this endeavor, however, than selling books and supplies. Barnes & Noble College is partnering with institutions to help students be more successful.   Loyalty360 recently spoke to Lisa Malat, vice president and CMO at....

Recent Content