Le Tote VP Explains Sticky Experiences and Fashion Loyalty: Part Two
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This is the second installment of our QA with Jana Beiswenger, Vice President of Strategy for Le Tote. You can read the first part here.   What does customer loyalty mean to Le Tote?    The business metric we look at is share of wallet. But from an experience standpoint, I think it’s all about building experiences that drive value for the customer. You win share of wallet by creating more value.    Lord & Taylor has great prices with....

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