L’Oreal is the world’s largest cosmetics and personal care company, with 34 international brands, including L’Oréal Paris, Ralph Lauren, Giorgio Armani, Redken, Garnier and Maybelline. Loyalty360 spoke with Stephanie Binette, Chief Marketing Officer for L’Oreal Canada, about the company’s overall customer experience and loyalty efforts as a whole, and about the entrepreneurial culture that permeates throughout the corporate giant.

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