Kellogg Builds Brand Loyalty for Itself and Partnering Retailers

Consumers can reap the benefits of two different loyalty programs, thanks to Kellogg’s.The Battle Creek, Michigan-based food giant launched an initiative last year that is doing away with the entering of codes printed on individual packages and, instead, allows consumers to collect points by scanning store receipts and linking their grocery store loyalty cards to the program. Loyalty360 sat down with Mark Staples and Dave Altman, Associate Directors of Kellogg Family Rewards Loyalty....

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