Keeping Up With Customer Preferences Crucial for Chicago Cubs’ Brand Loyalty
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It was truly historic and memorable year for the Chicago Cubs and their incredibly loyal fans. The Cubs brought home the team’s first World Series title in a staggering 108 years. What once was a punch line among Major League baseball due its more-than-century-long World Series drought, the Cubs now sit atop the baseball world. Kelly Linstroth, director of marketing & fan insights for the Chicago Cubs, talked to Loyalty360 about various topics, including customer preferences....

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