Keeping Up With Customer Preferences Crucial for Chicago Cubs’ Brand Loyalty

It was truly historic and memorable year for the Chicago Cubs and their incredibly loyal fans. The Cubs brought home the team’s first World Series title in a staggering 108 years. What once was a punch line among Major League baseball due its more-than-century-long World Series drought, the Cubs now sit atop the baseball world. Kelly Linstroth, director of marketing & fan insights for the Chicago Cubs, talked to Loyalty360 about various topics, including customer preferences....

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