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This is the second installment of our interview with Adam Miller, CEO of Joseph Beth Bookstores. For Part I, click here.
How do you think your customers are changing? Or how are customers in retail changing in general?
In general, baby boomers and Gen Xers grew up in the traditional sense of shopping: The brand drove you to behavior. They would build it and you would come. Many brands, including my own, struggled with the fact where it was good enough that we....
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