l360Insider

Since Joella’s Hot Chicken just launched its first loyalty and rewards program in April, Chief Marketing Officer Katie Wollrich says she has an idea of what it will take to make the info actionable once the data starts rolling in. “A lot of time, a lot of spreadsheets, and hopefully a strong cup of coffee,” says Wollrich, who leads marketing for the Louisville-based fast casual restaurant chain, which has grown from just six locations when she joined three years ago to....

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