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This is Part III of Loyalty360’s conversation with John Shea, CMO for Jimmy John’s. Parts I and II can be read here and here. How does culture play into your customer loyalty and customer experience efforts? At Jimmy John's, we're looking for go-getters, people who are going to get the job done and do it with a smile – genuine people, people who are meticulous on the details, trustworthy, bold, big hearted. Those are the things that we recruit for. That's....

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