This is Part II of Loyalty360’s conversation with John Shea, CMO for Jimmy John’s. Part I can be read here. Can you define customer loyalty? At Jimmy John's, we look at it from the customer's point of view. We're looking at how can we make Jimmy John's the best experience for that customer – and we’re focused on being fast and fresh. So, from an ingredients standpoint, we have the freshest ingredients, all-natural meats, fresh baked bread, fresh....

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