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Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an expert on word of mouth, viral marketing, and customer behavior. He's also the bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.
He recently spoke to Loyalty360 about how organizations need to look at data differently, particularly in terms of social media, to better understand how the brand’s message is being....
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