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Customers now expect a lot from brands. They expect to be engaged with relevance, authenticity and with a customer experience that acknowledges them as individuals. Marketers are increasingly becoming aware of this trend, but most may not yet grasp its actual significance. The truth is that delivering this high level of customer experience is no longer merely advantageous. It is now absolutely mandatory.
This approach has helped Intuit, the purveyor of personal finance programs such....
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