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Ideal Image CEO David Prokupek makes it clear that, when it comes to the challenges of tech stacks, he is an 80-20 person through and through. “I’d like to get 80% of the gain out of 20% of the platforms,” Prokupek says. “So we have to pick and choose carefully and really try to use the ones that are the most popular and easy to use and get us the most benefit. Ideal Image, which says it is the No. 1 aesthetics brand in North America, is powered by a national....

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