l360Insider

Humana is one of the world’s largest health insurance companies. However, it is seeking to be more of a partner with consumers. To accomplish this, it is redefining the customer relationship particularly on its website and through mobile interfaces.   Loylaty360 recently spoke to Mike Loveridge, Humana Conversion Rate Optimization Manager, about the company’s efforts to optimize the customer experience in a way that is mutually beneficial.   What does customer....

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