Partnering with brands like GAP, Lowe’s, PayPal, Cathay Pacific Airlines, and dozens more, Synchrony Financial, through its Retail Card division, offers credit card and loyalty program management services. The goal is to integrate with the brand to create the best possible customer experience, customer journey, and consumer value.
Whit Goodrich, chief marketing officer, Retail Card at Synchrony Financial talks to Loyalty360 about its unique approach to partnerships....

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