How Ulta Beauty and Hwy 55 Burgers & Fries Turn Employee Engagement into Customer Loyalty. (Part One)

There has been a realization lately that employees should play an integral part in driving unique experiences, rewarding customer engagement, and increasing brand loyalty.   While many brands talk about commitment and focus on employee engagement and how to effectively leverage a new B2E2C paradigm to drive brand advocacy and loyalty, they are not truly leveraging the employees as stewards of CX.   Two brands that are succeeding with that approach, though, are Hwy 55 Burgers....

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