How to Get a Handle on Marketing Analytics to Drive Loyalty According to IRI
l360Insider

The fast-moving consumer goods (FMCG) industry is swimming in data. Both manufacturers and retailers rely on multiple data sets to drive consumer engagement. Getting a handle on all of that data in order to create actionable insights often requires help from an organization like IRI.   Robert I. (Bob) Tomei, IRI’s president, consumer and shopper marketing, spoke with Loyalty360 about the challenges that manufacturers and retailers face in navigating this complicated landscape. ....

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