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Holiday World and Splashin’ Safari, located in Santa Claus, Indiana, may, at first glance, seem like quaint, family-friendly amusement park. Operated since its 1946 founding by the Koch family, the park stays at the forefront of Internet marketing and social media, while still maintaining its brand identity across channels.
Eric Snow, vice president, marketing, sales, and guest entertainment and Paula Werne, director of communications for Holiday World & Splashin&rsquo....
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