How Sales and Marketing Can form a Happy Family
l360Insider
  1. Branding / Product Positioning
  2. CEM (Customer Experience)
  3. CRM (Customer Relationship)

For Todd and Adam McMurtrey, sales and marketing aren’t just about profits, loss, and metrics, they’re about family. The two spoke at Customer Expo 2017 in Nashville, presented by Loyalty360. Their presentation was titled Sales and Marketing: Happy Family, Happy Customers, Happy Business.   Through stories and examples, Todd and Adam McMurtrey shared unique perspectives into both sides of the sales and marketing family to reveal what makes B2B sales and marketing....

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