How CIBC Tapped Stakeholders to Build a Successful Rewards Program

CIBC is a leading Canadian-based global financial institution with 11 million personal banking, business, public sector, and institutional customers in its native Canada, as well as the U.S. and around the world.    Working with its customer engagement agency, Bond Brand Loyalty, CIBC developed a cardholder engagement program. CIBC Rewards is key as it’s the loyalty rewards program for Aventura the credit card. The objective was to deliver customized relevant....

Recent Content