How a 100-Year-old Grocer Uses Modern Methods to Leverage the Customer Journey (Part 1 of 3)

SpartanNash, the Byron, Michigan-based grocer traces its roots back to 1917 and the establishment of the Grand Rapids Wholesale Grocery Company. In 1957 it became Spartan Stores, merging in 2013 with Edina Minnesota-based food distributor Nash Finch to become SpartanNash.   “We have three channels we work in,” explained Ron Cox, director of consumer marketing & planning for SpartanNash. Cox was presenting a session at the Loyalty Expo in Orlando this past May. &ldquo....

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