Hooters of Russia joined the chain’s international side of the operation in 2014. It’s a partnership between former NBA star Andrei Kirilenko (Jazz, Timberwolves, Nets) and the Atlanta-based restaurant operator. There are plans to add more stores in Moscow, but in the meantime, the focus is on building brand loyalty and customer experience in the current location.
This is being done primarily through a mobile app that allows the restaurant to send targeted push....