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Theme parks have been an enjoyment for U.S. families for over 70 years, allowing visitors to enjoy themselves with a variety of options. Holiday World located in Santa Claus, Indiana, was the nation’s first theme park, opening in 1946. Loyalty360 spoke to Matt Eckert, president of Holiday World, about the park’s customer and emotional loyalty program, which includes providing free parking, drinks and even sunscreen. What does employee engagement mean traditionally to your....

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