Hilton HHonors Team Wants to Grow Its Loyalty Program Even Bigger

By any measure, the Hilton HHonors loyalty program is staggeringly successful. But, company leaders believe they can grow it even larger. Aaron Glick, VP of Hilton HHonors, participated in a revealing Q&A with Loyalty360 and discussed this phenomenal award-winning loyalty program. Can you give me a background of the program and how it works? Glick: Sure, Hilton HHonors is an industry-leading guest loyalty program that has seen more momentum than ever. While we’re a 27-year....

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