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As a leading publisher of women’s fiction, Harlequin pushes itself to be a trailblazer in the customer loyalty space. The rise of both digital engagement and ecommerce has already heralded the advent of ebooks and online purchasing, and through it all, Harlequin has remained agile in a publishing industry facing a significant amount of disruption.
A new loyalty program called Harlequin My Rewards (HMR) has helped the publisher keep pace with the interests and behaviors of avid....
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