Hampton is one of 14 brands that operate under the umbrella of Hilton. Although the brand first opened its doors in 1984, it recast itself a little more than a decade ago and discovered the key differentiator between its brand and its competitors was its people. So, it threw away all of its prewritten scripts and just inspired its employees be themselves—what it calls its “Hamptonality.” Loyalty360 spoke with Gina Valenti, Vice President of Brand Hospitality, about....