“Brands are very powerful today,” says Hakim Boubazine, co-president and chief operating officer of Altice USA, the U.S. subsidiary of Netherlands-based telecom, cable and media giant Altice Group, “and I believe they inspire customers. There are some that can even be a kind of lifestyle --belonging to a certain brand can be a lifestyle. And we know that for millennials and the gen Xers, that’s a very important component of their relationships with a service provider.....