Good Old-Fashioned Customer Loyalty Steers Hwy 55 in the Right Direction

Originally called Andy’s Cheesesteaks and Cheeseburgers, Hwy 55 Burgers, Shakes & Fries has become one of the fastest growing fast-casual restaurant chains in America. That growth, accomplished primarily through franchising, hasn’t impacted customer loyalty.   That’s due to a concentrated effort by the company to maintain its uniqueness as it expands into more and more markets. Andy Moore, director of communications for Hwy 55 Burgers, Shakes & Fries....

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