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GOLF Channel, a part of NBC Sports, just recently marked its 25th anniversary. The 24-hour single-sport cable network, co-founded by golf legend Arnold Palmer, was the first of its kind. After talking with Amanda Norvell, Vice President, Direct to Consumer Products & Services, we at Loyalty360 learned that GOLF Channel is so much more than just a cable network.
Norvell, who has worked for Golf Channel in a variety of roles since 2012, was part of an internal group that wanted to....
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