Please enter your username or the email address associated with the account so we can help you reset your password.
Credit card customers hate fees. In fact, they hate fees so much that research has shown that they even hate the word “fees.” Late fees. Foreign transaction fees. Processing fees. Each little fee is like getting stung, and excessive fee stings can kill customers, especially in a vertical where loyalty lasts only as long as it takes to get a different credit card from someone else.
But, as Barclaycard executives realized last year, fees can be a great opportunity to build....
This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.
This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here