Goodwill of Denver faced many challenges in segmenting customers and donors since those two groups have very different motivations and profiles. Those challenges were outlined in Part One of this article.
Partnering with Clutch, a leader in loyalty marketing, Goodwill of Denver began to address these challenges by focusing on data centralization, customer intelligence, targeted engagement, and optimization. During a session at the Engagement & Experience Expo in Denver, &ldquo....