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Loyalty360 sat down with Jason Seeley, Senior Director of Customer Activation with Wendy’s, to discuss the brand’s relationship strategy, how they are incentivizing customers, and the road ahead.
What is the biggest challenge you face as a senior marketer? How do you see that changing? In a technology driven environment, the biggest challenge in the QSR space is keeping up trends and implementing new conveniences that keep pace with consumers’ ever-evolving needs....
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