l360Insider

Besides capturing the hearts of fans around the world, sports teams offer a unique perspective on the topics of customer experience and engagement. In an industry where fan devotion goes beyond a simple value proposition, teams are expected to treat customers like family.   Major League Soccer’s Seattle Sounders view this mandate as an opportunity to engage fans on a personal level, quickly becoming one of the most popular teams in the league. Loyalty 360 spoke with Megan West....

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