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When it comes to customer loyalty, Marriott isn’t afraid to stray from the beaten path in order to innovate. Thom Kozik, Marriott’s VP of Global Loyalty, spoke to Loyalty360 about the company’s strategy for creating a unique form of loyalty.
Some say that loyalty marketing has entered a renaissance, and this point is tough to argue when looking at the amount of innovation within the sector. These innovations are changing the way brands interact with consumers, and....
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