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With an in-house team of 30 developers working on its POS and loyalty program, you would think Rich Hope, the Chief Marketing Officer for Jersey Mike’s Franchise Systems, Inc., would feel a little content that his technology is state-of-the-art. But don’t bank on it, even with an outside technology partner who helps the in-house team at each step of the way in capturing sales and loyalty data. “There’s no finish line with technology,” Hope says. “It....

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