Famous Footwear is the go-to shoe store for many consumers. Even with the arrival and growth of competition from dedicated e-commerce apparel retailers, the brand has had strong customer retention thanks to its in-store experience and, of course, its loyalty efforts. The brand recently relaunched its program as Famously YOU Rewards, which uses a two-tiered structure to increase purchase frequency and encourage shopping across channels.   To learn more about the brand and the redesign....

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